Our Commitment to you!

Automotive Supply Company is a dedicated supplier of national brands plus Federated and other "value priced" parts. Our national brands are the most popular lines in today’s marketplace. The "valued priced" lines are researched for quality and competitive value.

Our availability commitment is for full coverage on brand lines. Our "valued priced" parts are available for most price sensitive applications.

What is co-labeled product?

You will see that many of our national supplies provide a small "Federated" logo on the packaging. This logo signifies that these suppliers have been recognized as approved vendors by Federated. These are not private label parts. The manufactures provide the label to assist in the promotion of "Federated" as the source for national brand parts.

What is private label and/or Federated packaged parts?

These are parts that have been selected by Federated Auto Parts stores for value pricing. Each product is researched to obtain the best quality and value for our marketplace. Many of these Federated packaged or private label "non-branded" lines are supplied to us by the same vendors as our national brand. As with other generic or non-branded products, the marketing costs (advertising, promotions, etc) are removed to provide "value pricing".

Choice is the message!

The consumer has been conditioned to be given choices in all their purchases. Thus, Federated Auto Parts stores (Automotive Supply Company) and over 2600 other Federated affiliated stores nationwide provide a program of choice for customers.

National and Federated products - "Your Choice!"